ADSFUNNELS AS: årsregnskap 2024 vs 2023
Shrank 33% on revenue, returned to profit, cash halved-plus
approved 2025-06-16; registry 2025-06-26; journal 2025 580235
Summary
What changed
Comparing Årsregnskap 2024 with 2023 for ADSFUNNELS AS. Revenue 2.24m NOK → 1.51m NOK (-32.6%). Net result -84.2k NOK → +98.5k NOK. Equity -183.3k NOK → -84.8k NOK.
On the constructive side: operating result improved; turned profitable; equity strengthened. Pressures included: revenue fell; cash fell; payroll up without matching revenue.
Also worth watching: thin equity buffer; book investments changed; headcount (årsverk) changed. All figures are taken from the published annual accounts for ADSFUNNELS AS.
At a glance
Scorecard
What improved
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Operating result improved
Operating result -78.3k NOK → +111.9k NOK (op. margin -3.5% → 7.4%). Calculated
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Turned profitable
Net result flipped from a loss of 84.2k NOK to a profit of 98.5k NOK. Calculated
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Equity strengthened
Book equity -183.3k NOK → -84.8k NOK (equity ratio -50.0% → -72.8%). Calculated
What deteriorated
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↓
Revenue fell
Operating income / revenue moved from 2.24m NOK to 1.51m NOK (-32.6% YoY). Calculated
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Cash fell
Bank deposits 127.5k NOK → 17.2k NOK (-86.5% YoY). Calculated
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↓
Payroll up without matching revenue
Salary cost 1.40m NOK → 2.42m NOK (63% → 161% of revenue). Calculated
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↓
COGS moved
COGS / varekostnad 352.0k NOK → 409.5k NOK (+16.3% YoY). Calculated
Things to notice
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Thin equity buffer
Equity ratio is -72.8% of assets — limited loss-absorbing capacity on a stand-alone basis. Interpretation
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Book investments changed
Investment / intangible book value 0 NOK → 3 810 NOK. Reported fact
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·
Headcount (årsverk) changed
Reported FTEs 2 → 1. Reported fact