ADTRACTION MARKETING AS: årsregnskap 2017 vs 2016
Grew 51% on revenue, stronger earnings
approved 2018-02-06; registry 2018-07-02; journal 2018 605314
Summary
What changed
Comparing Årsregnskap 2017 with 2016 for ADTRACTION MARKETING AS. Revenue 2.65m NOK → 4.00m NOK (+51.2%). Net result +58.6k NOK → +706.5k NOK. Equity 537.3k NOK → 243.8k NOK.
On the constructive side: revenue rose; operating result improved; net result improved. Pressures included: equity eroded.
Also worth watching: payroll increased; book investments changed. All figures are taken from the published annual accounts for ADTRACTION MARKETING AS.
At a glance
Scorecard
What improved
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↑
Revenue rose
Operating income / revenue moved from 2.65m NOK to 4.00m NOK (+51.2% YoY). Calculated
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↑
Operating result improved
Operating result +82.3k NOK → +952.2k NOK (op. margin 3.1% → 23.8%). Calculated
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↑
Net result improved
Net result +58.6k NOK → +706.5k NOK (net margin 2.2% → 17.7%). Calculated
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↑
Cash rose
Bank deposits 438.5k NOK → 778.0k NOK (+77.4% YoY). Calculated
What deteriorated
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↓
Equity eroded
Book equity 537.3k NOK → 243.8k NOK (equity ratio 51.4% → 11.9%). Calculated
Things to notice
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·
Payroll increased
Salary cost 2.08m NOK → 2.43m NOK (79% → 61% of revenue). Calculated
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·
Book investments changed
Investment / intangible book value 2 903 NOK → 26.6k NOK. Reported fact