ADTRACTIVE AS: årsregnskap 2025 vs 2024
Shrank 40% on revenue, returned to profit, cash halved-plus
approved 2026-04-20; registry 2026-04-21; journal 2026 389331
Summary
What changed
Comparing Årsregnskap 2025 with 2024 for ADTRACTIVE AS. Revenue 504.0k NOK → 300.6k NOK (-40.4%). Net result -37.3k NOK → +43.3k NOK. Equity -13.0k NOK → 30.2k NOK.
On the constructive side: operating result improved; turned profitable; equity strengthened. Pressures included: revenue fell; cash fell; payroll up without matching revenue.
Also worth watching: headcount (årsverk) changed. All figures are taken from the published annual accounts for ADTRACTIVE AS.
At a glance
Scorecard
What improved
-
↑
Operating result improved
Operating result -37.3k NOK → +43.7k NOK (op. margin -7.4% → 14.5%). Calculated
-
↑
Turned profitable
Net result flipped from a loss of 37.3k NOK to a profit of 43.3k NOK. Calculated
-
↑
Equity strengthened
Book equity -13.0k NOK → 30.2k NOK (equity ratio -5.0% → 48.7%). Calculated
-
↑
Current ratio back above 1×
Current ratio 0.62× → 1.95×. Calculated
-
↑
Owners injected capital
Paid-in equity rose 24.2k NOK → 30.0k NOK (+5 784 NOK). Reported fact
What deteriorated
-
↓
Revenue fell
Operating income / revenue moved from 504.0k NOK to 300.6k NOK (-40.4% YoY). Calculated
-
↓
Cash fell
Bank deposits 127.5k NOK → 31.4k NOK (-75.3% YoY). Calculated
-
↓
Payroll up without matching revenue
Salary cost 387.6k NOK → 3.11m NOK (77% → 1036% of revenue). Calculated
-
↓
COGS moved
COGS / varekostnad 16.6k NOK → 87.4k NOK (+425.6% YoY). Calculated
Things to notice
-
·
Headcount (årsverk) changed
Reported FTEs 2.5 → 2.2. Reported fact