Org.nr 994 266 705 2023 → 2024 Year-over-year analysis

ACTION BEAUTY AS: årsregnskap 2024 vs 2023

Shrank 7% on revenue, weaker earnings

registry 2025-07-07; journal 2025 648975

Full company analysis · All year comparisons

What changed

Comparing Årsregnskap 2024 with 2023 for ACTION BEAUTY AS. Revenue 1.40m NOK → 1.31m NOK (-6.6%). Net result -60.0k NOK → -99.6k NOK. Equity 235.9k NOK → 136.3k NOK.

On the constructive side: payroll decreased. Pressures included: revenue fell; operating result weakened; net result weakened.

Also worth watching: cogs fell. All figures are taken from the published annual accounts for ACTION BEAUTY AS.

Scorecard

Revenue
1.40m NOK 1.31m NOK
-6.6%
Operating result
-60.0k NOK -99.5k NOK
-65.8%
Net result
-60.0k NOK -99.6k NOK
-65.9%
Equity
235.9k NOK 136.3k NOK
-42.2%
Cash
182.5k NOK 130.4k NOK
-28.5%
Total assets
419.2k NOK 315.0k NOK
-24.9%

What improved

  • ↑

    Payroll decreased

    Salary cost 690.6k NOK → 671.0k NOK (49% → 51% of revenue). Calculated

What deteriorated

  • ↓

    Revenue fell

    Operating income / revenue moved from 1.40m NOK to 1.31m NOK (-6.6% YoY). Calculated

  • ↓

    Operating result weakened

    Operating result -60.0k NOK → -99.5k NOK (op. margin -4.3% → -7.6%). Calculated

  • ↓

    Net result weakened

    Net result -60.0k NOK → -99.6k NOK (net margin -4.3% → -7.6%). Calculated

  • ↓

    Equity eroded

    Book equity 235.9k NOK → 136.3k NOK (equity ratio 56.3% → 43.3%). Calculated

  • ↓

    Cash fell

    Bank deposits 182.5k NOK → 130.4k NOK (-28.5% YoY). Calculated

Things to notice

  • ·

    COGS fell

    COGS / varekostnad 237.7k NOK → 209.9k NOK (-11.7% YoY). Calculated