ADTRACTION MARKETING AS: årsregnskap 2019 vs 2018
Grew 71% on revenue
approved 2020-02-05; registry 2020-06-16; journal 2020 440047
Summary
What changed
Comparing Årsregnskap 2019 with 2018 for ADTRACTION MARKETING AS. Revenue 5.76m NOK → 9.87m NOK (+71.3%). Equity 1.20m NOK → 476.6k NOK.
On the constructive side: revenue rose; cash rose. Pressures included: equity eroded.
Also worth watching: thin equity buffer; payroll increased; book investments changed. All figures are taken from the published annual accounts for ADTRACTION MARKETING AS.
At a glance
Scorecard
What improved
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↑
Revenue rose
Operating income / revenue moved from 5.76m NOK to 9.87m NOK (+71.3% YoY). Calculated
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↑
Cash rose
Bank deposits 1.95m NOK → 4.11m NOK (+110.6% YoY). Calculated
What deteriorated
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↓
Equity eroded
Book equity 1.20m NOK → 476.6k NOK (equity ratio 33.1% → 8.5%). Calculated
Things to notice
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·
Thin equity buffer
Equity ratio is 8.5% of assets — limited loss-absorbing capacity on a stand-alone basis. Interpretation
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·
Payroll increased
Salary cost 3.06m NOK → 4.56m NOK (53% → 46% of revenue). Calculated
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·
Book investments changed
Investment / intangible book value 117.5k NOK → 97.5k NOK. Reported fact