Org.nr 915 157 009 2018 → 2019 Year-over-year analysis

ADTRACTION MARKETING AS: årsregnskap 2019 vs 2018

Grew 71% on revenue

approved 2020-02-05; registry 2020-06-16; journal 2020 440047

Full company analysis · All year comparisons

What changed

Comparing Årsregnskap 2019 with 2018 for ADTRACTION MARKETING AS. Revenue 5.76m NOK → 9.87m NOK (+71.3%). Equity 1.20m NOK → 476.6k NOK.

On the constructive side: revenue rose; cash rose. Pressures included: equity eroded.

Also worth watching: thin equity buffer; payroll increased; book investments changed. All figures are taken from the published annual accounts for ADTRACTION MARKETING AS.

Scorecard

Revenue
5.76m NOK 9.87m NOK
+71.3%
Operating result
n/m +3.58m NOK
—
Net result
n/m +2.78m NOK
—
Equity
1.20m NOK 476.6k NOK
-60.3%
Cash
1.95m NOK 4.11m NOK
+110.6%
Total assets
3.62m NOK 5.59m NOK
+54.4%

What improved

  • ↑

    Revenue rose

    Operating income / revenue moved from 5.76m NOK to 9.87m NOK (+71.3% YoY). Calculated

  • ↑

    Cash rose

    Bank deposits 1.95m NOK → 4.11m NOK (+110.6% YoY). Calculated

What deteriorated

  • ↓

    Equity eroded

    Book equity 1.20m NOK → 476.6k NOK (equity ratio 33.1% → 8.5%). Calculated

Things to notice

  • ·

    Thin equity buffer

    Equity ratio is 8.5% of assets — limited loss-absorbing capacity on a stand-alone basis. Interpretation

  • ·

    Payroll increased

    Salary cost 3.06m NOK → 4.56m NOK (53% → 46% of revenue). Calculated

  • ·

    Book investments changed

    Investment / intangible book value 117.5k NOK → 97.5k NOK. Reported fact