ADTRACTION MARKETING AS: årsregnskap 2020 vs 2019
Cash halved-plus
approved 2021-01-27; registry 2021-07-21; journal 2021 522378
Summary
What changed
Comparing Årsregnskap 2020 with 2019 for ADTRACTION MARKETING AS. Revenue 9.87m NOK → 10.25m NOK (+3.8%). Net result +2.78m NOK → +2.81m NOK. Equity 476.6k NOK → 90.6k NOK.
On the constructive side: revenue rose; operating result improved. Pressures included: equity eroded; cash fell; current ratio dropped below 1×.
Also worth watching: thin equity buffer; payroll increased; book investments changed. All figures are taken from the published annual accounts for ADTRACTION MARKETING AS.
At a glance
Scorecard
What improved
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↑
Revenue rose
Operating income / revenue moved from 9.87m NOK to 10.25m NOK (+3.8% YoY). Calculated
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↑
Operating result improved
Operating result +3.58m NOK → +3.62m NOK (op. margin 36.3% → 35.3%). Calculated
What deteriorated
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↓
Equity eroded
Book equity 476.6k NOK → 90.6k NOK (equity ratio 8.5% → 1.7%). Calculated
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↓
Cash fell
Bank deposits 4.11m NOK → 1.92m NOK (-53.2% YoY). Calculated
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↓
Current ratio dropped below 1×
Current ratio 1.07× → 0.97× — short-term liabilities now exceed liquid/current assets on the published lines. Calculated
Things to notice
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·
Thin equity buffer
Equity ratio is 1.7% of assets — limited loss-absorbing capacity on a stand-alone basis. Interpretation
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·
Payroll increased
Salary cost 4.56m NOK → 5.56m NOK (46% → 54% of revenue). Calculated
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·
Book investments changed
Investment / intangible book value 97.5k NOK → 236.4k NOK. Reported fact