ADTRACTION MARKETING AS: årsregnskap 2021 vs 2020
Grew 22% on revenue, stronger earnings, cash halved-plus
approved 2022-01-27; registry 2022-07-05; journal 2022 571668
Summary
What changed
Comparing Årsregnskap 2021 with 2020 for ADTRACTION MARKETING AS. Revenue 10.25m NOK → 12.51m NOK (+22.0%). Net result +2.81m NOK → +3.58m NOK. Equity 90.6k NOK → 73.1k NOK.
On the constructive side: revenue rose; operating result improved; net result improved. Pressures included: equity eroded; cash fell.
Also worth watching: thin equity buffer; sharp cash drawdown; payroll increased. All figures are taken from the published annual accounts for ADTRACTION MARKETING AS.
At a glance
Scorecard
What improved
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Revenue rose
Operating income / revenue moved from 10.25m NOK to 12.51m NOK (+22.0% YoY). Calculated
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Operating result improved
Operating result +3.62m NOK → +4.62m NOK (op. margin 35.3% → 36.9%). Calculated
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Net result improved
Net result +2.81m NOK → +3.58m NOK (net margin 27.5% → 28.6%). Calculated
What deteriorated
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↓
Equity eroded
Book equity 90.6k NOK → 73.1k NOK (equity ratio 1.7% → 1.2%). Calculated
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↓
Cash fell
Bank deposits 1.92m NOK → 690.0k NOK (-64.1% YoY). Calculated
Things to notice
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Thin equity buffer
Equity ratio is 1.2% of assets — limited loss-absorbing capacity on a stand-alone basis. Interpretation
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Sharp cash drawdown
Cash fell by more than 60% YoY (1.92m NOK → 690.0k NOK). Check whether funds moved to group receivables, investments, or operating burn. Interpretation
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Payroll increased
Salary cost 5.56m NOK → 6.68m NOK (54% → 53% of revenue). Calculated
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Headcount (årsverk) changed
Reported FTEs 7.5 → 8. Reported fact