FirmaIQ
Org.nr 915 157 009 2021 → 2022 Year-over-year analysis

ADTRACTION MARKETING AS: årsregnskap 2022 vs 2021

Grew 39% on revenue, cash halved-plus

approved 2023-01-26; registry 2023-07-10; journal 2023 566915

Full company analysis · All year comparisons

Summary

What changed

Comparing Årsregnskap 2022 with 2021 for ADTRACTION MARKETING AS. Revenue 12.51m NOK → 17.41m NOK (+39.2%). Net result +3.58m NOK → +4.12m NOK. Equity 73.1k NOK → 91.8k NOK.

On the constructive side: revenue rose; operating result improved; net result improved. Pressures included: cash fell.

Also worth watching: payroll increased; headcount (årsverk) changed. All figures are taken from the published annual accounts for ADTRACTION MARKETING AS.

At a glance

Scorecard

Revenue
12.51m NOK 17.41m NOK
+39.2%
Operating result
+4.62m NOK +5.31m NOK
+14.9%
Net result
+3.58m NOK +4.12m NOK
+15.0%
Equity
73.1k NOK 91.8k NOK
+25.5%
Cash
690.0k NOK 281.8k NOK
-59.2%
Total assets
6.13m NOK 7.36m NOK
+20.1%

What improved

  • ↑

    Revenue rose

    Operating income / revenue moved from 12.51m NOK to 17.41m NOK (+39.2% YoY). Calculated

  • ↑

    Operating result improved

    Operating result +4.62m NOK → +5.31m NOK (op. margin 36.9% → 30.5%). Calculated

  • ↑

    Net result improved

    Net result +3.58m NOK → +4.12m NOK (net margin 28.6% → 23.7%). Calculated

  • ↑

    Equity strengthened

    Book equity 73.1k NOK → 91.8k NOK (equity ratio 1.2% → 1.2%). Calculated

What deteriorated

  • ↓

    Cash fell

    Bank deposits 690.0k NOK → 281.8k NOK (-59.2% YoY). Calculated

Things to notice

  • ·

    Payroll increased

    Salary cost 6.68m NOK → 8.37m NOK (53% → 48% of revenue). Calculated

  • ·

    Headcount (årsverk) changed

    Reported FTEs 8 → 9. Reported fact