ADTRACTION MARKETING AS: årsregnskap 2023 vs 2022
Grew 24% on revenue, stronger earnings
approved 2024-01-26; registry 2024-06-10; journal 2024 438934
Summary
What changed
Comparing Årsregnskap 2023 with 2022 for ADTRACTION MARKETING AS. Revenue 17.41m NOK → 21.58m NOK (+24.0%). Net result +4.12m NOK → +5.38m NOK. Equity 91.8k NOK → 70.9k NOK.
On the constructive side: revenue rose; operating result improved; net result improved. Pressures included: equity eroded.
Also worth watching: thin equity buffer; payroll increased. All figures are taken from the published annual accounts for ADTRACTION MARKETING AS.
At a glance
Scorecard
What improved
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↑
Revenue rose
Operating income / revenue moved from 17.41m NOK to 21.58m NOK (+24.0% YoY). Calculated
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↑
Operating result improved
Operating result +5.31m NOK → +6.93m NOK (op. margin 30.5% → 32.1%). Calculated
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Net result improved
Net result +4.12m NOK → +5.38m NOK (net margin 23.7% → 24.9%). Calculated
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↑
Cash rose
Bank deposits 281.8k NOK → 1.72m NOK (+511.5% YoY). Calculated
What deteriorated
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↓
Equity eroded
Book equity 91.8k NOK → 70.9k NOK (equity ratio 1.2% → 0.8%). Calculated
Things to notice
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·
Thin equity buffer
Equity ratio is 0.8% of assets — limited loss-absorbing capacity on a stand-alone basis. Interpretation
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·
Payroll increased
Salary cost 8.37m NOK → 9.49m NOK (48% → 44% of revenue). Calculated