ADTRACTION MARKETING AS: årsregnskap 2024 vs 2023
Grew 80% on revenue, stronger earnings
approved 2025-01-31; registry 2025-05-26; journal 2025 426373
Summary
What changed
Comparing Årsregnskap 2024 with 2023 for ADTRACTION MARKETING AS. Revenue 21.58m NOK → 38.81m NOK (+79.8%). Net result +5.38m NOK → +9.18m NOK. Equity 70.9k NOK → 50.0k NOK.
On the constructive side: revenue rose; operating result improved; net result improved. Pressures included: equity eroded.
Also worth watching: thin equity buffer; payroll increased. All figures are taken from the published annual accounts for ADTRACTION MARKETING AS.
At a glance
Scorecard
What improved
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↑
Revenue rose
Operating income / revenue moved from 21.58m NOK to 38.81m NOK (+79.8% YoY). Calculated
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↑
Operating result improved
Operating result +6.93m NOK → +11.79m NOK (op. margin 32.1% → 30.4%). Calculated
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Net result improved
Net result +5.38m NOK → +9.18m NOK (net margin 24.9% → 23.6%). Calculated
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↑
Cash rose
Bank deposits 1.72m NOK → 3.42m NOK (+98.4% YoY). Calculated
What deteriorated
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↓
Equity eroded
Book equity 70.9k NOK → 50.0k NOK (equity ratio 0.8% → 0.2%). Calculated
Things to notice
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·
Thin equity buffer
Equity ratio is 0.2% of assets — limited loss-absorbing capacity on a stand-alone basis. Interpretation
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·
Payroll increased
Salary cost 9.49m NOK → 10.81m NOK (44% → 28% of revenue). Calculated