AJS PROAKTIV AS: årsregnskap 2025 vs 2024
Shrank 70% on revenue, stronger earnings, cash halved-plus
approved 2026-05-28; registry 2026-06-16; journal 2026 547616
Summary
What changed
Comparing Årsregnskap 2025 with 2024 for AJS PROAKTIV AS. Revenue 991.3k NOK → 292.7k NOK (-70.5%). Net result -137.7k NOK → -28.7k NOK. Equity -489.0k NOK → -517.7k NOK.
On the constructive side: operating result improved; net result improved. Pressures included: revenue fell; equity eroded; cash fell.
Also worth watching: thin equity buffer. All figures are taken from the published annual accounts for AJS PROAKTIV AS.
At a glance
Scorecard
What improved
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Operating result improved
Operating result -135.6k NOK → -27.8k NOK (op. margin -13.7% → -9.5%). Calculated
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Net result improved
Net result -137.7k NOK → -28.7k NOK (net margin -13.9% → -9.8%). Calculated
What deteriorated
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Revenue fell
Operating income / revenue moved from 991.3k NOK to 292.7k NOK (-70.5% YoY). Calculated
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Equity eroded
Book equity -489.0k NOK → -517.7k NOK (equity ratio -173.4% → -231.8%). Calculated
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Cash fell
Bank deposits 191.7k NOK → 5 877 NOK (-96.9% YoY). Calculated
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Payroll up without matching revenue
Salary cost 2.44m NOK → 2.76m NOK (246% → 944% of revenue). Calculated
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COGS moved
COGS / varekostnad 407.6k NOK → 413.0k NOK (+1.3% YoY). Calculated
Things to notice
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Thin equity buffer
Equity ratio is -231.8% of assets — limited loss-absorbing capacity on a stand-alone basis. Interpretation