Org.nr 994 266 705 2010 → 2011 Year-over-year analysis

ACTION BEAUTY AS: årsregnskap 2011 vs 2010

Cash halved-plus

approved 2012-06-13; registry 2012-07-19; journal 2012 548114

Full company analysis · All year comparisons

What changed

Comparing Årsregnskap 2011 with 2010 for ACTION BEAUTY AS. Revenue 1.21m NOK → 1.23m NOK (+1.0%). Equity 147.1k NOK → 95.0k NOK.

On the constructive side: revenue rose. Pressures included: operating result weakened; equity eroded; cash fell.

Also worth watching: payroll increased; cogs moved. All figures are taken from the published annual accounts for ACTION BEAUTY AS.

Scorecard

Revenue
1.21m NOK 1.23m NOK
+1.0%
Operating result
+67.4k NOK -72.0k NOK
-206.9%
Equity
147.1k NOK 95.0k NOK
-35.4%
Cash
135.2k NOK 45.6k NOK
-66.3%
Total assets
232.9k NOK 122.7k NOK
-47.3%

What improved

  • ↑

    Revenue rose

    Operating income / revenue moved from 1.21m NOK to 1.23m NOK (+1.0% YoY). Calculated

What deteriorated

  • ↓

    Operating result weakened

    Operating result +67.4k NOK → -72.0k NOK (op. margin 5.6% → -5.9%). Calculated

  • ↓

    Equity eroded

    Book equity 147.1k NOK → 95.0k NOK (equity ratio 63.1% → 77.4%). Calculated

  • ↓

    Cash fell

    Bank deposits 135.2k NOK → 45.6k NOK (-66.3% YoY). Calculated

Things to notice

  • ·

    Payroll increased

    Salary cost 420.1k NOK → 464.4k NOK (35% → 38% of revenue). Calculated

  • ·

    COGS moved

    COGS / varekostnad 227.5k NOK → 395.4k NOK (+73.8% YoY). Calculated